Recently, news of tariffs imposed by the U.S. government made headlines worldwide and shook the markets. These tariffs affected several trading partners, and Brazil, although impacted, was taxed more moderately compared to other countries. Still, sectors such as steel, aluminum, manufactured goods, and agricultural products felt the impact.

Overall, trade between the two countries is growing. Exports to the United States, in April 2025, increased by 21.9% and totaled US$ 3.57 billion. Imports rose by 14.0%, reaching US$ 3.79 billion. For the period from January to April 2025, compared to the same period of the previous year, exports to the United States grew by 3.7% and imports increased by 14.6%, with total trade rising by 9.1% to US$ 27.24 billion.

Another good piece of news is that this scenario could get even better. Once the initial uncertainties are overcome, a new opportunity opens for Brazilian companies to expand their presence in the U.S. market. The U.S. remains the largest consumer market in the world, with strong purchasing power, even in times of possible economic slowdown. It is a country that consumes, invests, and maintains a constant demand for quality products and services at competitive prices. This is where Brazil can and should take advantage.

More than selling commodities, Brazil has the potential to offer higher value-added products. But for that, preparation is essential. Exporting to the U.S. requires attention to strict rules and technical requirements. Manufactured products, for example, require specific certifications, such as those required by the FDA or UL. These requirements may seem like barriers, but in fact, they represent a great opportunity to raise national production standards and win over more demanding markets.

Furthermore, with changes in global supply chains, many American companies are seeking new partners outside Asia. Brazil emerges as a strategic alternative due to its productive capacity, geographic proximity, and remarkable business capability. The opportunity to fill this gap is real, but it requires planning, quality, and agility to meet the expectations of the U.S. market.

Expanding into the United States is not only possible, but also viable and promising. With opportunities opening up and demand remaining strong, this is the ideal moment for Brazilian entrepreneurs to look north and see more than just a client: to see a strategic partner. By overcoming barriers and investing in quality, innovation, and adaptation, Brazil can not only sell more to the United States but also secure a prominent position in one of the world’s most important markets. With the leadership of the business sector, the results will certainly follow. The time is now. Those who prepare will reap the rewards of a stronger, more enduring, and mutually advantageous trade relationship for both countries. Fábio Stefani,